In terms of safe and interoperable medical information technologies, MaxMD is a pioneer. MaxMD is committed to offering secure communication solutions that improve care coordination to healthcare practices, institutions, hospital networks, and HIT application service providers.
In this interview with Mr. Scott Finlay, tell us more about the business.
Tell us more about the company(MaxMD).
Since its inception, MaxMD has aimed to create scalable, affordable clinical data liquidity. By providing consumers with technology that improves patient care coordination and encourages better healthcare outcomes, MaxMD has won the trust of clients in the healthcare industry as a whole. Today, MaxMD takes great satisfaction in its ability to create value by making it safer, easier, and more inexpensive to control inputs and outputs to or from any new or legacy edge system at scale.
MaxMD is able to greatly exceed many of its competitors in the field in terms of value proposition, which is now restricted to little more than data transfer, by utilising all of our technical resources and knowledge in healthcare IT standards.
We don’t believe reliance on a single technology standard is optimal or realistic given the fragmented condition of the healthcare industry. MaxMD takes advantage of the latest trends while planning for the future.
Because of its ability to innovate with the needs of customers, MaxMD stands out from the competition. MaxMD, as opposed to other HISPs that focus just on secure and trusted data transfer, provides solutions with more substantial features that improve workflows and make use of both recently developed and established HIT standards. A complicated integration engine that transforms data from one format to another, converting proprietary outputs to formats based on industry standards like HL7 C-CDA or FHIR, is one of the company’s offerings that stands out.
The company has also added a natural language processing engine, a data validation engine, a powerful rules engine, and a data quality monitoring engine to better utilise narrative data. Clients can receive information in a format that is compatible with their current technology and workflows or convert to new formats thanks to the company’s services, which enable a transfer to new technology and new, upgraded processes.
Our objective is to establish ourselves as a “interoperability solution provider” capable of generating scalable and affordable clinical data liquidity without needing users to cede control of pre-existing systems or antiquated infrastructure.
It is about providing “instant interoperability” by providing technological solutions that make it easier for other businesses to utilise cutting-edge features like mobile apps, digital devices, and web-based solutions designed to improve healthcare communications and outcomes.
Our solution enables data to be distributed more widely rather than creating redundant centralised data vaults, which we believe is a preferable approach to security.
Our objective is to establish ourselves as a “interoperability solution provider” capable of generating scalable and affordable clinical data liquidity without needing users to cede control of pre-existing systems or antiquated infrastructure.
Possibly the most important is that MaxMD does not exploit our clients’ data to profit from their private information. It is one thing to provide technology in exchange for the free use of an application; it is quite another to seize the data flowing through that “free” technology in order to benefit financially. We have a rich HISP heritage. We are a trusted steward of protected health information, so our business model doesn’t depend on making money off of other people’s data.
We leave the choice of how to use the data up to the rightful owners.
Customers may attest to and trust the fact that we don’t gather and sell personal information. Our business was not established to accomplish that. MaxMD believes that having ethical data privacy and consent policies is essential.
What challenges did you first face?
The challenges with interoperability in healthcare have been caused by long-standing industry constraints such reliance on outdated siloed systems, a lack of standardised data standards, and a highly fragmented healthcare market. However, these market realities can be effectively addressed by our solutions. MaxMD creates standards-based, scalable technologies with the goal of generating clinical data liquidity at a fair price.
Despite the slow pace of interoperable health information exchange, it is improving, and with the passing of the 21st Century Cures Act, change is likely to accelerate. Complexity needs to be overcome in a number of areas. Almost any current healthcare IT system can be linked with the user-friendly tools and services that MaxMD offers. Our system’s ability to exchange data in both directions makes closed-loop communication possible and encourages patient-provider collaboration.
What was the pivotal event that caused the business to grow?
Over the past few years, we have grown significantly in response to client requests. The Office of the National Coordinator for Healthcare Information Technology was established, industry standards like Clinical Data Architecture (CDA), Direct Protocol (DSM), and Fast Healthcare Interoperability Resources (FHIR) were developed, value-based care became the norm, and equally significant legislation like the 21st Century Cures Act was passed. None of these factors alone could be credited with driving growth; rather, they all interacted with one another.
We don’t believe reliance on a single technology standard is optimal or realistic given the fragmented condition of the healthcare industry. MaxMD takes advantage of the latest trends while planning for the future. MaxMD has a profound technical grasp and provides leadership (FHIR) in the application of standards including HL7 Version 2 (V2), Clinical Document Architecture (CDA), and Fast Healthcare Interoperability Resources. We enable our customers to benefit from current standards and achieve the interoperability they require. Our products serve a diverse range of customers with various needs.
We automate event alerts for admissions, discharges, and other types of care coordination.
We make it easier for mainstream Consolidated CDA (C-CDA) systems and older health information technology (HIT) pioneers’ systems to share documents. MaxMD is a pioneer in the creation of information sharing systems that use more recent FHIR-based technology in conjunction with up-to-date C-CDA standards. We provide providers, payers, and patients with solutions that incorporate mobile app technologies that can enhance traditional EMR and edge-system user interfaces.
What factors contribute to your company’s ongoing success?
In many aspects, MaxMD is different from its industry rivals.
The company is notable for its adherence to the dictum “best idea wins” and its proficiency in utilising HIT Standards to promote creativity and innovation. MaxMD, an expert in HIT standards, offers compliant, market-differentiating solutions. According to MaxMD, consistency should foster innovation and differentiation rather than obstruct it. The advancement of technology beyond the requirements for 21st Century Cures Act compliance is what is driving MaxMD’s growth.
MaxMD is committed to creating a scalable and reasonably priced clinical data liquidity across a healthcare ecosystem that is reliant on technology and is fragmented.
A heterogeneous team of seasoned healthcare experts with complementary capabilities and innovative problem-solving personalities powers the business. Experts with backgrounds in clinical care, insurance, EHR systems, and standards development were assembled by us. Our team of talented software engineers is dedicated to creating solutions that benefit from size and standards.
Products and Services
What products and services is the company putting first? What distinguishes your services from those provided by rivals?
The slogan “best idea wins” and MaxMD’s expertise in utilising HIT Standards to promote innovation and creativity set it apart from its industry rivals. MaxMD distinguishes from its competitors in the industry for a variety of reasons. A standards expert, MaxMD offers compliant solutions that stand out in the market. We see standardisation as a catalyst for innovation and individuality rather than as a hindrance to distinction. The advancement of technology beyond the requirements for 21st Century Cures Act compliance is what is driving MaxMD’s growth.
MaxMD is committed to creating a scalable and reasonably priced clinical data liquidity across a healthcare ecosystem that is reliant on technology and is fragmented.
A heterogeneous team of seasoned healthcare experts with complementary capabilities and innovative problem-solving personalities powers the business. MaxMD brings together individuals with backgrounds in clinical care, insurance, EHR systems, and standards development. Our team of talented software engineers is dedicated to creating solutions that benefit from size and standards.
Exist any brand-new products or services on the list? Do you have a story to tell that is exciting?
Many Payer Organisations will benefit from MaxMD’s lightweight data transportation and transformation solutions due to the 21st Century Cures Act regulations. These technologies include real-time clinical data transmission and specialised rule sets.
The adaptable rules engine and data validation capabilities can offer the right information in the right format at the right time by automating specific tasks and promoting interoperability throughout the care ecosystem.
The MaxMD Patient App is something that we are also really excited about. The MaxMD App has already received CMS Blue Button 2.0 approval and complies with CARIN’s Consumer-Directed Payer Data Exchange specifications. It automatically gives users access to CMS and private payer Explanation of Benefits data and is interoperable with other FHIR-enabled systems.
The MaxMD mobile app is a patient-facing application accessible for Android and iOS smartphones to enhance communication efficacy. It provides a tailored user interface that creates a secure, two-way communication channel for any type of data that has to be transferred between payers, providers, and patients. It enables consumer-directed exchange’s push and query functionalities.
